Design + Strategy + Systems = Websites That Just Work
Hey, I’m Ina, the face, brain, and energy behind Pink Fig Creative
I help service-based business owners transform their online presence with clean, strategic Squarespace websites built to look beautiful, work brilliantly, and launch fast.
Because let’s be real, your website shouldn’t take six months, ten rounds of revisions, and a whole heap of stress.
what I am about.
I started Pink Fig Creative to help small businesses launch and grow simple.
After years of watching people get overcharged, overwhelmed, and stuck with websites they couldn’t update, I decided to do things differently.
Now, I combine:
✨ Design that looks good: clean, modern, and on-brand.
🧠 Strategy that performs: every layout built with purpose and conversion in mind.
⚙️ Systems that simplify: clear processes, fast turnarounds, zero tech chaos.
My approach? Organised, collaborative, and efficient, so you actually enjoy the process (and the result).
A Bit About Me
I’ve always been equal parts creative and structured, a designer who loves a good spreadsheet, a strategist who can make tech feel easy.
Before turning myself into a designer, I spent 11 years as an IT consultant, which means I don’t just make things look good, I make sure they follow a structure and work.
Now, with over 7 years dedicated purely to Squarespace, I’ve designed hundreds of websites for small business owners, entrepreneurs, and service providers who want a site they can proudly manage on their own.
I’m also a:
✅ Squarespace Circle Member
✅ VIP Day Certified Expert™
✅ SEOspace Certified Professional
✅ SquareKicker Template Creator
But honestly? Titles aside, what I love most is seeing clients go from “I hate my website” to “I can’t believe that’s mine and so fast!.”
who I work with
Most of my clients are service-based businesses in their 30s to 50s, energetic, organised, and ready to get things done. They care about how their business shows up online but don’t have the time, knowledge (or patience) for endless tech headaches.
They’re the doers, the dreamers, and the “just tell me what you need and I’ll send it” kind of people.
If that sounds like you, we’ll get along just fine.
What Working With Me Is Like
Think less agency overwhelm, more creative collaboration with a system.
I’ll guide you step by step through a process that is simple, structured, and (dare I say?) fun.
Here’s what you can expect when we work together:
💡 Clarity from day one
💻 Clean, strategic design that fits your goals
⚡ Fast turnarounds (days, not months)
🙌 Full ownership and confidence after launch. (You are your website’s owner)
💬 A caring, no-fluff experience that feels easy and enjoyable
Why the Name “Pink Fig CREATIVE”?
One of my grandmas had a Fig Tree while growing up ( I’m trying to grow one myself ), I wanted to have her with me in this journey.
This name is also a little like me, organised but playful, creative but grounded.
It’s about bringing structure and soul into design.
Figs represent growth, abundance, and beauty in simplicity, exactly what I want your business (and website) to have
Let’s Build Something You’re Proud Of
Whether you need a simple, fresh 1-Page Website, a full Website in a Week, or a focused Website Power Day, I’ll help you go from stuck and disorganised to launched and confident, with a website that finally feels like you.
Let’s make your online presence as polished and powerful as the business behind it.
Fun Facts About Me
(because we’re not robots here)
🧉 Born in Argentina.
🌮 Lived in Mexico for 2 years.
🦘 Been living in Australia for 18+ years.
☕ I run on English breakfast tea.
🎨 My design style: minimalist with personality.
📍 Based in Sydney, working with clients all across Australia (and beyond).
🐶 My office assistant? Roxi, my brown Labradoodle, who naps through meetings.
🏑 I’m a Field Hockey player, still running as a striker (Knees not happy).
🧶 Craft Lover.
👩🏻🍳 Food is a big part of my culture.
🥃 My favourite drinks: Negroni, Margarita, and G&T.