How to create a one page website in Squarespace
Still don't have a website for your business, or maybe it is dated? Don't postpone website building because you believe you need a complicated website with several pages. A single-page website might be exactly what you need.
When done correctly, a one-page website speaks directly to your clients and can have a massive conversion rate. One-page websites, especially those done in Squarespace, have significant benefits for SEO and security, so it’s about time you secure an online presence for your business.
Table of Contents
Key Takeaways
One-Page Websites Simplify Your Online Presence – Avoid complexity; a single-page website is effective, easy to navigate, and optimized for conversions.
Squarespace is the Best Platform for One-Page Sites – With its user-friendly design, SEO features, and mobile responsiveness, Squarespace makes website creation seamless.
Who Benefits Most from a One-Page Website? – Ideal for freelancers, small businesses, and startups needing a cost-effective, professional online presence.
When You Need One ASAP – If you're launching a business, working with a tight budget, or need a fast online presence, a one-page site is perfect.
What is a One Page Website?
Before you learn how to create a one-page website in Squarespace, let’s understand it. Primary features of this website type include:
One-page design: Single page with all your business text, images and other elements loading simultaneously. No need for clicks to get to different information.
Scrolling instead of clicking: Website navigation is scrolling from the top of the page to the bottom.
Anchor tags and jump links: You can use these shortcuts with keywords to simplify the one-page website navigation, you can even create a menu with links to specific parts of this one page.
The information is divided into sections to break long parts of the page into logical and more visually appealing for the users.
Think of it like this: your well-optimized one-page website contains all the answers your potential client has and answers them directly without them endlessly clicking through the website, potentially losing interest and getting annoyed.
Why Squarespace?
When you start thinking on how to create a simple one-page website, the logical next step is to choose the platform. My six+ years of building web pages of different complexities in this platform allow me to point out why Squarespace is a go-to solution for one-page websites, over Wix:
Templates: Squarespace templates are easy to work with, aesthetically pleasing and practical. You can find other templates designed by independent designers, so the choices are huge!
User-friendly interface: You can use the mouse on your laptop to move the sections as you prefer
Responsive templates: The website automatically adjusts to the device you are using – mobile, desktop or tablet. Now you can even design the mobile version independently
Access to Head titles and page descriptions: Easily customise snippets for SEO and create a clean and accurate URL
Built-in Analytics: The analytic features are integrated into the software so you can easily track user behaviour and adjust
You can easily connect to Google Search Console through their Third-party connection.
Who is it for?
Nielsen Norman Group finds that vertical scrolling has increased in the last couple of years, speaking in favour of one-page websites.
Are you worried that your potential customers will get tired of scrolling? Here is who can benefit the most from one-page websites:
Freelancers and artists: A one-page website is convenient for showcasing your skills and portfolio, especially for photographers, designers, writers, performers, coaches and consultants, because they can directly explain their service and offers on a one-page
Small businesses: If you provide your service in a single location, a one-page website is a simple and effective way to communicate essential information, including address, working hours, contact form, prices, etc.
It is the most cost-effective way to design your first website. I recommend a One-page website to businesses under 2 years old.
Who Needs a One-Page Website ASAP?
What are your cues you need a new simple website? If some of the following cases apply to you, you need to learn how to create a simple one page website ASAP, either DIY or with professional help:
You have a new service-based business: Focus on the key features and benefits of your business.
You are on a budget, but you know you need to get a website designed so you can start promoting your business more professionally.
You need your details online ASAP: Highlight your best achievements and get a new project with a professionally-designed one-page website.
You need to get online fast: If you are a local business, bakery, coffee shop, tailor, or designer – your neighbourhood needs to know about your service; forget about flyers, make sure you are visible online for local searches through clever use of geographical SEO, increasing your chances for conversion. Make sure you create your Google My business account as well and link them together.
You have created a great service, but the conversions are low, a one-page website focused on specific benefits can encourage immediate conversion.
You want to test a business idea before launching: Build a one-page website, and track the interest of your audience before you launch.
You are starting a second business on the side of your 9 to 5 job and want to move fast.
One-page websites are a great way to revamp your online business presentation and with help it can be designed in one day.
Don't Have the Time or Skills?
Watch this FREE mini-masterclass with three different approaches to design your website. One-page website is a great start, but if you have trouble mastering all the elements of a quality one-page website that sells, get professional help to get things started. That way, you can take off the burden of SEO, local SEO, design and technical tasks from your mind, and get an optimised website for success.
Get inspired by my past Squarespace projects and focus on one-page websites to understand how a quality website can contribute to your business success.
Who Needs a Multiple-Page Website?
Businesses offering multiple services and products cannot squeeze all the information on one page. The same applies to learning platforms, websites focused on content, interactive websites, government agencies, institutions and large-scale businesses working in multiple locations.
I normally recommend multi-page websites to businesses older than three years old.
How to Design a One-page Website with the Best Success Rates
To enhance your one-page website design, take care of the following:
Mobile version: With Squarespace mobile optimisation is simple, but if you use other platforms, consider how your page shows on various devices.
Appropriate visuals: It is essential to include all the necessary information on the page through text and images, but visual elements must align with your brand tone and voice.
SEO: Squarespace websites load fast, especially one-page ones, aiding SEO strategies. The key for one-page websites to overcome the limitations in crucial SEO strategies, such as internal linking, is to focus on your keyword, write excellent meta descriptions, and choose quality titles.
Page layout: Make sure you mention What you do, and who for, and if you are a local business make sure to add your location. Talk to your ideal clients. Add a little blurb about you. Have a way to contact you and your business, you have FAQs, yes, even if you are a new business,
Your One Page Website is Online, What Next
Congratulations, your one-page website in Squarespace is up and running! What next? Follow the checklist to prevent stepbacks and issues:
Proofread content
Test anchor links
Test contact form and CTAs
Check images
Test the website on different devices and in all browsers
Check everything from URL, sitemap, domain, page speed, schema markup and SSL certificate
Gather feedback
Link it to Google My Business.
Connect it to Google Search Console, through Squarespace Third Party Tools.
Submit your sitemap to be scrolled.
Does it sound like a lot: building a website from scratch, taking care of technical and visual details, testing and tuning? Pink Fig Creative can create your one-page website in a day, so you don’t have to worry about layouts, sections, headers, footers, tests and getting overwhelmed. Book a Zoom call to get started.
Conclusion
One-page websites have huge benefits for a range of businesses and individual freelancers, allowing them to present themselves and their services in the most appealing way to their customers. It is also a time-saving and effective option for old websites needing revamping immediately.
If you opt for professional design, the benefits, such as quality and time-saving increase, maximising results.
The Pink Fig Creative offers the Squarespace VIP experience with bespoke one-page website design services. Book a call and discover your options.
FAQ
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The price depends on the website's complexity and the need for content creation, optimisation and advanced functionality features. A DIY platform, such as Squarespace, and hiring a freelancer are cost-effective solutions, compared to a professional web design agency.
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Start with a 1-page website that covers the essentials like contact info, services, and an about section. Use a CMS like Squarespace or WordPress for easy updates.
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It depends on your needs. For a basic, professional website, spending between $1,000 and $2,000 can give you a strong starting point. More complex needs will increase costs.
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There are several names for one-page websites, including sales pages, landing pages, and single-page websites.
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One-page websites have benefits for SEO, including simple primary keyword targeting, excellent mobile optimisation and fast loading time. Disadvantages are limited internal linking and challenges in providing content on complex topics. If you need more pages for the website, consider using templates to simplify the website-building process. Pink Fig Creative Squarespace templates come with simple tutorials and you can customise them easily. Forget about chatbots. With Pink Fig Creative Squarespace, real humans help you during your process.
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There are endless ways to design a website, so it is easy to get overwhelmed. If you are a beginner, narrow design options, needs and preferences and start from there. Check out the Pink Fig Creative masterclass to learn three straightforward, yet effective ways to create a website.
