Homepage framework builder
Your homepage structure + copy, done in minutes.
Answer a few questions about your business and get a complete homepage framework: the structure, the sections and the copy, built by AI and shaped by the exact process I use with my paying clients.
Note: This is not a finished website. It's your starting point, done fast.
You know you need a website. You just don't know what to say on it or how to structure it.
That's the part no one tells you about. The design is the easy bit. The words? That's where most people get stuck, staring at a blank screen for hours.
This tool changes that!
The Homepage Framework Builder asks you simple questions about your business, your clients, and your services. Then it builds you a complete homepage structure with real copy, written in your tone of voice; make simple tweaks to the generated copy and take it into Squarespace or hand it to your designer.
It's not a finished website. It's your starting point, done fast.
You know your business inside out. But the moment you open a blank homepage, everything disappears.
What do I say first? Where do the services go? How much about me is too much about me?
So the website stays on the to-do list. Another week, another month.
After 7 years of designing Squarespace websites, I can tell you the hard part was never the design. It's knowing what to say and where to put it. So I turned my client process into a tool that does that part for you.
“Not expecting too much, I completed the questions for the homepage framework, which were mostly easy - the hardest part was gathering the hex codes to my brand colours.
Then viola! A really great looking website, with all my fumbling answers turned into copy that sounds good. I will be using this to update my website, for sure.”
Camille
“What a helpful tool. For DIYers who don’t know where to start, and seasoned designers who need a bit of help with content writing or a nudge out of “designer’s block,” the Home Page Framework Builder by Pink Fig Creative is a great starting point for getting creative ideas flowing. The interface is so pleasant - comforting colours, easy flow, and clarity in every step. And at one-time $19 AUD (about $13 USD) it’s an absolute steal!”
Kessiah | Radiant Websites
You will get
✨ A complete homepage framework, generated for your business:
✨ Your full homepage structure, section by section, in the order that converts.
✨ Real copy written from your answers: hero, about, services and more. A first draft done, ready for you to make yours.
✨ Competitor insights. Tell it up to 3 competitors and it visits their websites, sees what they do well, and pulls the best ideas into your framework.
✨ Your brand colours applied, or a clean starter palette if you don't have colours yet.
Download it, preview it, copy the code. Regenerate as many times as you like.
This is not a live website. It's your homepage on paper: your blueprint, your inspiration, your first draft done.
How it works
Answer the questions. Your business, your people, your services. 10 minutes, no tech skills.
Add your competitors. The tool checks their websites so you don't have to.
Get your framework. Complete structure and copy, ready to guide your build in Squarespace (or anywhere).
This is for you if
You're a service-based business owner who needs to get online fast, you're planning a DIY Squarespace build, or you want to see what your homepage could look like before investing in a designer.
Not for you if: you want a finished, live website without lifting a finger. That's my 1-Page Website, and I'd love to build it for you.
$19 One-Off payment. Instant access
Hola! fabulous entrepreneur!.
I’m Ina, a Squarespace designer + graphic designer + entrepreneur + wife + mum of three [Our labraddodle Roxi believes she is a human].
I love empowering smart, tough business owners to go after their dreams. After all, I’ve been there too, and I know how much time, money, and energy it takes to build a business you love. That’s why, after more than six years of designing fully custom websites, I decided to create an affordable option for newer business owners.
At Pink Fig Creative, I help clients who want a polished online presence that's easy for them to maintain, but who don’t have the budget to pay for a custom 5-page website yet.
If you are looking for support on a budget, I'd love to be your designer.
xx Ina.
Ready to see your homepage come to life?
You know you need a website. You just don't know what to say on it or how to structure it.
That's the part no one tells you about. The design is the easy bit. The words? That's where most people get stuck, staring at a blank screen for hours.
This tool changes that!
The Homepage Framework Builder asks you simple questions about your business, your clients, and your services. Then it builds you a complete homepage structure with real copy, written in your tone of voice; make simple tweaks to the generated copy and take it into Squarespace or hand it to your designer.
It's not a finished website. It's your starting point, done fast.
FAQs
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No. It's a framework: your homepage structure and copy, ready to build from. Think blueprint, not building.
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None. If you can answer questions about your own business, you can use this.
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Totally fine. Tell it one colour you love, or let it use a clean neutral palette. You can change colours later.
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Yes. The framework works as a plan for any platform, though my Squarespace experience shaped it.
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Regenerate as many times as you like. Tweak your answers, try again, compare versions.
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Instant access link by email, plus a few short emails from me with tips to get the best result.
Your homepage has been waiting long enough.
Ten minutes from now, you could be reading your own homepage framework, structure and copy included, for less than a takeaway lunch for two.
You know you need a website. You just don't know what to say on it or how to structure it.
That's the part no one tells you about. The design is the easy bit. The words? That's where most people get stuck, staring at a blank screen for hours.
This tool changes that!
The Homepage Framework Builder asks you simple questions about your business, your clients, and your services. Then it builds you a complete homepage structure with real copy, written in your tone of voice; make simple tweaks to the generated copy and take it into Squarespace or hand it to your designer.
It's not a finished website. It's your starting point, done fast.
Want to see how it works before you buy?
Get access to a recorded video on how this tool works.