Homepage framework builder
Your homepage, mapped out and written for you. In about ten minutes.
Answer a few questions about your business and get back a complete homepage: every section, in the right order, with real copy in your own tone. Built by AI, shaped by the exact process I use with paying clients.
This isn't a finished website. It's the hard part, done fast: knowing what to say and where it goes.
“All my fumbling answers turned into copy that sounds good.” Camille
You know you need a website. You just don't know what to say on it or how to structure it.
That's the part no one tells you about. The design is the easy bit. The words? That's where most people get stuck, staring at a blank screen for hours.
This tool changes that!
The Homepage Framework Builder asks you simple questions about your business, your clients, and your services. Then it builds you a complete homepage structure with real copy, written in your tone of voice; make simple tweaks to the generated copy and take it into Squarespace or hand it to your designer.
It's not a finished website. It's your starting point, done fast.
One-off payment. Instant access. Love it or your money back.
Sound familiar?
✅ You know your business inside out. You could talk about it for an hour. But the second you open a blank homepage, it all disappears.
⁉️ What do I say first? Where do the services go? How much about me is too much? Do I lead with what I do, or who I help?
😩 So you write a line. Delete it. Write another. Close the laptop.
😔 And the website goes back on the to-do list. Another week. Another month of sending people to an Instagram profile instead of a real website, or having nothing to send them to at all.
Here's the part no one tells you: the design was never the hard bit. The words are. Knowing what goes where, and what to actually say, is where nearly everyone gets stuck.
Your homepage is the first thing a potential client judges you on. Usually in a few seconds, before they've read a word properly.
Get it right and it will do the quiet work of turning a stranger into an enquiry while you sleep. Get it wrong, or never finish it, and every bit of effort you put into being seen leaks out through a page that doesn't convert.
That's why "I'll get to the website eventually" costs more than it looks.
Isn’t this just another AI copy tool?
No. And I’ll be honest about the difference, because it matters.
Type your business into a free AI generator and you get back a pile of text. A headline here, some about-us there. No structure, no order, no sense of what a homepage actually needs to do. You’re left stitching disconnected blobs together and hoping it works.
This is built the other way around. It follows the exact order of questions, and the exact homepage structure, that I use with paying clients after seven years of designing Squarespace sites. You get a whole homepage that holds together, not a stack of paragraphs you have to arrange yourself.
The AI writes the words. The seven years of client work are what tell it where everything goes.
I'm Ina, and I've been designing websites for service businesses for over seven years.
In all that time, the part clients got stuck on was never the design. It was the words. The same questions came up every single time: what do I say, where does it go, how do I make it sound like me?
So I took the process I walk paying clients through, the actual order of questions and the structure I know converts, and turned it into a tool. You answer the questions. It does the part that usually takes hours.
Imagine opening your laptop and your homepage is already there.
The structure, sorted. The words, written in your voice. Your hero section, your about, your services, all in the order that makes sense to the person reading it.
No blank screen. No second-guessing. Just a real first draft you can tweak and take live, instead of a to-do list item you keep avoiding.
Get instant access - $19
Meet the Homepage Framework Builder.
Answer simple questions about your business, your clients, and your services. It builds you a complete homepage: structure, sections, and real copy written from your answers, in your tone. Make a few tweaks, drop it into your website platform, or hand it to your designer.
Here's what you get the moment you're done:
✨ Your full homepage structure, section by section, in the order that turns readers into enquiries. No guessing what goes where.
✨ Real copy written from your answers: hero, about, services, and more. A proper first draft, ready for you to make yours.
✨ Competitor insights. Name up to three competitors and the tool visits their sites, sees what's working, and folds the best ideas into your page.
✨ Your brand colours applied, or a clean starter palette if you don't have colours yet.
✨ Download it, preview it, copy the code. Regenerate as many times as you like, tweak your answers, compare versions.
This is your homepage on paper: your plan, your first draft, done.
You know you need a website. You just don't know what to say on it or how to structure it.
That's the part no one tells you about. The design is the easy bit. The words? That's where most people get stuck, staring at a blank screen for hours.
This tool changes that!
The Homepage Framework Builder asks you simple questions about your business, your clients, and your services. Then it builds you a complete homepage structure with real copy, written in your tone of voice; make simple tweaks to the generated copy and take it into Squarespace or hand it to your designer.
It's not a finished website. It's your starting point, done fast.
One-off payment. Instant access. Love it or your money back.
How it works
Answer the questions. Your business, your people, your services. About ten minutes; no tech skills needed.
Add your competitors. The tool checks their sites so you don't have to.
Get your homepage. Full structure and copy, ready to build in Squarespace or anywhere else.
Don't just take my word for it.
“Not expecting too much, I completed the questions for the homepage framework, which were mostly easy - the hardest part was gathering the hex codes to my brand colours.
Then viola! A really great looking website, with all my fumbling answers turned into copy that sounds good. I will be using this to update my website, for sure.”
Camille
“What a helpful tool. For DIYers who don’t know where to start, and seasoned designers who need a bit of help with content writing or a nudge out of “designer’s block,” the Home Page Framework Builder by Pink Fig Creative is a great starting point for getting creative ideas flowing. The interface is so pleasant - comforting colours, easy flow, and clarity in every step. And at one-time $19 AUD (about $13 USD) it’s an absolute steal!”
Kessiah | Radiant Websites
My money-back promise
I built this to do one thing: get your homepage out of your head and onto the page, fast.
If you use it and it doesn't help you do that, email me within 7 days, and I'll refund you. No forms, no hoops, no awkward questions.
That's how sure I am it'll save you the hours you've been losing to the blank screen.
Ina
Let's be clear about what you're getting
What it is: Your homepage structure and copy, generated for your business. A first draft you can edit, then build from.
What it isn't: A finished, live website you don't have to touch. If that's what you want, this is definitely not for you.
This is for you if
You're a service-based business owner who needs to get online fast. You're planning a DIY Squarespace build. Or you want to see what your homepage could look like before you invest in a designer.
Not for you if: you want a finished, live website without lifting a finger. That's my 1-Page Website, and I'd love to build it for you.
Hola! fabulous entrepreneur!.
I'm Ina: Squarespace designer, graphic designer, entrepreneur, wife, and mum of three. (Our labradoodle Roxi is convinced she's a fourth child.)
I love helping smart, hard-working business owners chase down their dreams, because I've been there too. I know how much time, money, and energy it takes to build a business you love.
After more than six years designing fully custom websites, I wanted to create something newer business owners could actually afford. At Pink Fig Creative, I help people who want a polished online presence that's easy to look after, but who aren't ready to pay for a custom five-page site yet.
If you want support on a budget, I'd love to be your designer.
xx Ina.
Do you have questions? Here are some answers.
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No. It's your homepage structure and copy, ready to build from. Think blueprint, not building.
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None. If you can answer questions about your own business, you can use this.
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The AI writes the copy, but the value is in the process behind it: the questions it asks and the structure it follows are the exact ones I use with paying clients after seven years of doing this. That's the part you can't get from a blank chat box.
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Totally fine. Tell it one colour you love, or let it use a clean neutral palette. You can change colours later.
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Yes. The plan works for any platform, though my Squarespace experience shaped it.
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Regenerate as many times as you like. Tweak your answers, try again, compare versions.
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Because I remember being the newer business owner who couldn't justify a big spend. This is the affordable way in. I'd rather help a lot of people with something small than a few with something out of reach.
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Email me within 7 days, and I'll refund you, no questions asked.
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An instant access link by email, plus a few short emails from me with tips to get the best result.
One last thing before you go
If you've read this far, some part of you knows the website has waited long enough.
You don't need more time to "figure out what to say." You need the questions answered and the words on the page, so you can stop avoiding it and start building.
Ten minutes from now, you could be reading your own homepage: structure and copy included, for less than a takeaway lunch for two.
You know you need a website. You just don't know what to say on it or how to structure it.
That's the part no one tells you about. The design is the easy bit. The words? That's where most people get stuck, staring at a blank screen for hours.
This tool changes that!
The Homepage Framework Builder asks you simple questions about your business, your clients, and your services. Then it builds you a complete homepage structure with real copy, written in your tone of voice; make simple tweaks to the generated copy and take it into Squarespace or hand it to your designer.
It's not a finished website. It's your starting point, done fast.
One-off payment. Instant access. Backed by my 7-day money-back promise.